Dying is Winning
To tackle the theme of "Winning Is For Losers" literally. We came up with the idea of a bullet hell that was about bullets that kept you in the game by healing you.
Discomfort sprouted from our first pillar quickly. We settled on the unsettling in order to steer the player towards the "true" path of the game, which was to kill themselves. The game's overall aesthetic, the "Dream World", was designed to be uncomfortable, in order to get the player questioning if healing is the right path.